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Case Study — Electronics & Tech Services

An Electronics & Tech Services Business in Malaysia — 2,095 Enquiries in One Month

Nearly 2,100 enquiries in a single month, at less than a third of the market's cost per lead — proof the system holds at real scale, not just in a small account.

~RM12,900
Ad Spend
2,095
WhatsApp Enquiries
RM6.15
Cost Per Lead
Their CPL
RM6.15
Market Average
~RM20
Gap
69%+ below

Proof at Volume, Not Just Efficiency

The account runs two offers side by side. We tested both, at real scale, to see which one carries the account.

Main offer campaign
RM5.90
Secondary trade-in campaign
RM8.73
Market average
~RM20

The main campaign carried nearly 90% of all enquiries at RM5.90 each — well under a third of the market rate — while a secondary trade-in offer ran at RM8.73, still beating market by a wide margin but with room to close the gap. At this volume, small efficiency differences compound fast.

2,095 enquiries in one month is the real test of a system: it's easy to look efficient at small volume. Staying efficient while scaling is the harder, more valuable proof.

How

1

Test

Creative tested across both the core offer and a secondary trade-in offer, at real monthly volume.

2

Optimize

Weekly monitoring closes the cost gap on the secondary campaign without slowing the main one down.

3

Scale

A data-true monthly report proves the system holds up at high volume — not just in a small test account.

References available on request.

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