Maintain the proven campaign direction.
Keep the best-performing product, project or audience live and monitor frequency as budget rises.
BrandUp · Monthly performance report
Executive summary
Efficient enquiry generation, with a clear route to scale.
This sample shows how BrandUp turns platform delivery into a useful business conversation: what happened, what created the signal, and what the next decision should be.
The month at a glance
Media spendRM4,241Meta-reported spend
Enquiries473WhatsApp conversations started
Cost / enquiryRM8.97Average cost to start a conversation
Frequency1.16×Average exposures per reached person
Campaign, offer and audience learning
Which product, project or audience produced the enquiries
Read: Campaign groups may represent different products, projects, offers or audiences. Product / project A generated the highest volume at the lowest cost, while B needs a fresh content test before more budget is added.
Creative content A/B test
Which content worked best
Read: Creative A/B testing compares hooks, messages, formats and visual angles. Keep the strongest content live, improve the weaker variation and document the next test.
Next-period action plan
Refresh the higher-cost content.
Test a new hook, selling point or visual angle before asking that campaign group to carry more spend.
Document the next creative variation.
Turn the current learning into one clear A/B test for the next reporting cycle.
What this report does not claim
BrandUp can verify platform-reported spend, delivery and enquiries. Without the client’s sales, appointment or CRM data, this report does not estimate revenue, appointments or ROAS.
Cost per enquiry means a platform-reported WhatsApp conversation started. This sample shows the reporting format and decision process; it is not a guarantee of future results.
