/* BrandUp Design Marketing — site design system, extracted from the client performance-report
   style (brandup_os/reports/*.html) so the storefront matches the artifact clients actually see. */

/* Self-hosted display face (Space Grotesk, OFL-licensed, via Google Fonts) — headlines only.
   Local file, no runtime request to fonts.googleapis.com/fonts.gstatic.com — consistent with the
   rest of the site's zero-external-request build. Body copy stays on the system stack for speed. */
@font-face{
  font-family:'Space Grotesk';
  font-style:normal;
  font-weight:500 700;
  font-display:swap;
  src:url('/assets/fonts/SpaceGrotesk-variable.woff2') format('woff2');
}

:root{
  --ink:#15151A; --muted:#6B6B76; --line:#E7E7EC; --yellow:#F5C518;
  --good:#1D9E75; --warn:#C9772A; --bad:#C0392B; --bg:#EDEDF0;
}
*{ box-sizing:border-box; margin:0; padding:0; }
html{ scroll-behavior:smooth; }
body{
  font-family:-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  color:var(--ink); background:#fff; line-height:1.55;
}
img{ max-width:100%; display:block; }
a{ color:inherit; }
.wrap{ max-width:1080px; margin:0 auto; padding:0 24px; }

/* header */
.site-header{ border-bottom:1px solid var(--line); position:sticky; top:0; background:#fff; z-index:50; }
.site-header .wrap{ position:relative; display:flex; align-items:center; justify-content:space-between; padding-top:14px; padding-bottom:14px; gap:20px; }
.site-header .logo img{ height:40px; width:auto; }
.site-header nav{ display:flex; gap:22px; flex-wrap:wrap; font-size:14.5px; font-weight:600; }
.site-header nav a{ text-decoration:none; color:var(--ink); }
.site-header nav a:hover{ color:var(--warn); }
.desktop-nav{ align-items:center; }
.nav-popover{ position:relative; }
.nav-popover summary{ list-style:none; display:flex; align-items:center; gap:5px; cursor:pointer; color:var(--ink); }
.nav-popover summary::-webkit-details-marker{ display:none; }
.nav-popover summary::after{ content:"⌄"; color:var(--muted); font-size:14px; }
.nav-popover[open] summary{ color:var(--warn); }
.nav-popover > div{ position:absolute; top:calc(100% + 12px); left:-14px; min-width:190px; padding:8px; background:#fff; border:1px solid var(--line); border-radius:10px; box-shadow:0 8px 18px rgba(0,0,0,.08); }
.nav-popover > div a{ display:block; padding:9px 10px; border-radius:7px; white-space:nowrap; }
.nav-popover > div a:hover,.nav-popover > div a:focus-visible{ background:var(--bg); }
.header-cta{ background:var(--ink); color:#fff !important; padding:10px 18px; border-radius:8px; font-weight:800; font-size:14px; text-decoration:none; white-space:nowrap; }
.header-cta:hover{ background:#000; }
.rule{ height:5px; background:var(--yellow); }

/* mobile nav — <details>/<summary>, no JS required so it still works with JS disabled */
.nav-details{ display:none; }
.nav-details summary{
  display:grid; place-items:center; min-width:44px; min-height:44px; list-style:none;
  font-size:26px; line-height:1; cursor:pointer; padding:0; border-radius:8px;
}
.nav-details summary::-webkit-details-marker{ display:none; }
.nav-details summary:hover{ background:var(--bg); }
.nav-details summary:focus-visible{ outline:3px solid var(--yellow); outline-offset:2px; }
@media (max-width:820px){
  .site-header nav.desktop-nav{ display:none; }
  .site-header .wrap{ flex-wrap:wrap; }
  .nav-details{ display:block; }
  .nav-details:not([open]) nav{ display:none; }
  .nav-details nav{
    position:absolute; left:24px; right:24px; top:calc(100% + 5px); display:flex;
    flex-direction:column; gap:2px; width:auto; padding:10px; background:#fff;
    border:1px solid var(--line); border-radius:10px; font-size:14.5px; font-weight:700;
  }
  .nav-details nav a{
    display:flex; align-items:center; min-height:44px; padding:0 12px;
    border-radius:7px; text-decoration:none; color:var(--ink);
  }
  .nav-details nav a:hover,.nav-details nav a:focus-visible{ background:var(--bg); }
  .nav-details nav a:focus-visible{ outline:3px solid var(--yellow); outline-offset:-1px; }
}

/* hero / sections */
.hero{ background:var(--bg); padding:56px 0 48px; }
.eyebrow{ display:inline-block; font-family:'Space Grotesk',-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif; font-size:11.5px; font-weight:700; letter-spacing:.6px; text-transform:uppercase; color:var(--ink); background:var(--yellow); padding:5px 12px; border-radius:20px; margin-bottom:16px; }
h1{ font-family:'Space Grotesk',-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif; font-size:clamp(28px,5vw,44px); font-weight:700; letter-spacing:-1px; line-height:1.1; margin-bottom:16px; }
h2{ font-family:'Space Grotesk',-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif; font-size:clamp(20px,3.2vw,28px); font-weight:700; letter-spacing:-.5px; margin-bottom:14px; }
h3{ font-size:17px; font-weight:800; margin-bottom:8px; }
.lede{ font-size:18px; color:#33333B; max-width:640px; margin-bottom:26px; }
p{ margin-bottom:14px; }
section{ padding:52px 0; }
section.tight{ padding:36px 0; }
section[id]{ scroll-margin-top:84px; }
.section-line{ border-top:1px solid var(--line); }

.btn{ display:inline-block; background:var(--ink); color:#fff; font-weight:800; font-size:15px; padding:14px 26px; border-radius:9px; text-decoration:none; }
.btn:hover{ background:#000; }
.btn.secondary{ background:#fff; color:var(--ink); border:1.5px solid var(--ink); }
.btn.secondary:hover{ background:var(--bg); }

/* proof stats bar */
.stats{ display:grid; grid-template-columns:repeat(4,1fr); gap:14px; margin-top:24px; }
.stat{ border:1px solid var(--line); border-radius:10px; padding:16px; background:#fff; }
.stat .v{ font-size:24px; font-weight:900; letter-spacing:-.5px; }
.stat .l{ font-size:11.5px; color:var(--muted); margin-top:3px; text-transform:uppercase; letter-spacing:.4px; }
@media (max-width:700px){ .stats{ grid-template-columns:1fr 1fr; } }
.stats.three{ grid-template-columns:repeat(3,1fr); }
@media (max-width:700px){
  .stats.three{ grid-template-columns:1fr 1fr; }
  .stats.three .stat:last-child{ grid-column:1 / -1; }
}

/* process steps */
.steps{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; }
.step{ border:1px solid var(--line); border-radius:12px; padding:22px; }
.step .n{ display:inline-flex; align-items:center; justify-content:center; width:30px; height:30px; border-radius:8px; background:var(--yellow); font-weight:900; margin-bottom:12px; }
@media (max-width:760px){ .steps{ grid-template-columns:1fr; } }

/* cards grid */
.grid-2{ display:grid; grid-template-columns:1fr 1fr; gap:18px; }
.grid-3{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; }
@media (max-width:820px){ .grid-2, .grid-3{ grid-template-columns:1fr; } }
.card{ border:1px solid var(--line); border-radius:12px; padding:22px; background:#fff; }
.card.hero-card{ border-color:var(--yellow); border-width:2px; background:#FFFBEA; }

/* pricing */
.pricing-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:16px; margin-top:22px; }
@media (max-width:980px){ .pricing-grid{ grid-template-columns:1fr 1fr; } }
@media (max-width:620px){ .pricing-grid{ grid-template-columns:1fr; } }
.tier{ border:1px solid var(--line); border-radius:14px; padding:22px; display:flex; flex-direction:column; background:#fff; }
.tier.popular{ border-color:var(--yellow); border-width:2px; position:relative; }
.tier .badge{ position:absolute; top:-13px; left:18px; background:var(--yellow); color:var(--ink); font-size:10.5px; font-weight:900; padding:4px 10px; border-radius:20px; text-transform:uppercase; letter-spacing:.4px; }
.tier .name{ font-size:13px; font-weight:900; letter-spacing:.5px; text-transform:uppercase; color:var(--muted); margin-bottom:6px; }
.tier .price{ font-size:30px; font-weight:900; letter-spacing:-.8px; }
.tier .price .per{ font-size:13px; font-weight:700; color:var(--muted); }
.tier .sub{ font-size:12px; color:var(--muted); margin-bottom:14px; }
.tier ul{ list-style:none; font-size:13.5px; margin-bottom:18px; flex-grow:1; }
.tier li{ padding:6px 0 6px 20px; position:relative; border-bottom:1px solid var(--line); }
.tier li:before{ content:"✓"; position:absolute; left:0; color:var(--good); font-weight:900; }
.tier .btn{ text-align:center; width:100%; }
.pricing-note{ font-size:13px; color:var(--muted); margin-top:18px; }

/* benchmark bar (case study) */
.bench{ display:flex; border:1px solid var(--line); border-radius:10px; overflow:hidden; margin:18px 0; }
.bench div{ flex:1; padding:16px 18px; border-right:1px solid var(--line); }
.bench div:last-child{ border-right:0; }
.bench .lab{ font-size:11px; color:var(--muted); text-transform:uppercase; letter-spacing:.5px; }
.bench .num{ font-size:22px; font-weight:900; margin-top:4px; }
.bench .you{ background:var(--ink); }
.bench .you .lab{ color:#B9B9C2; } .bench .you .num{ color:var(--yellow); }

.cbar{ margin:8px 0; }
.cbar .row{ display:flex; align-items:center; gap:10px; font-size:13.5px; margin-bottom:8px; }
.cbar .row .lbl{ width:190px; flex-shrink:0; }
.cbar .row .track{ flex-grow:1; height:14px; background:#F0F0F3; border-radius:7px; overflow:hidden; }
.cbar .row .track i{ display:block; height:100%; border-radius:7px; background:var(--good); }
.cbar .row .track i.warn{ background:var(--warn); }
.cbar .row .track i.bad{ background:var(--bad); }
.cbar .row .val{ width:80px; text-align:right; font-weight:800; flex-shrink:0; }

blockquote{ border-left:4px solid var(--yellow); padding:6px 0 6px 18px; font-size:16px; color:var(--ink); font-style:italic; margin:18px 0; }

.faq details{ border-bottom:1px solid var(--line); padding:14px 0; }
.faq summary{ font-weight:800; cursor:pointer; font-size:15.5px; }
.faq summary,.terms-grid summary{ min-height:44px; display:flex; align-items:center; }
.faq p{ margin-top:10px; color:var(--muted); }

/* trusted-by logos */
.logowall{ display:flex; flex-wrap:wrap; gap:14px; align-items:center; }
.logowall span{ border:1px solid var(--line); border-radius:8px; padding:10px 16px; font-weight:800; font-size:14px; color:var(--muted); }

/* trusted-by wall — brand-name cards (ported from the live site, restyled to the design system) */
.trust-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:12px; margin-top:22px; }
@media (max-width:820px){ .trust-grid{ grid-template-columns:1fr 1fr; } }
@media (max-width:480px){ .trust-grid{ grid-template-columns:1fr 1fr; } }
.trust-card{ border:1px solid var(--line); border-radius:10px; padding:16px 14px; text-align:center; background:#fff; }
.trust-card .nm{ font-weight:800; font-size:14.5px; letter-spacing:-.2px; line-height:1.25; }
.trust-card .ct{ font-size:11px; color:var(--muted); margin-top:4px; }
.trust-card .u{ width:26px; height:3px; background:var(--yellow); border-radius:2px; margin:9px auto 0; }

/* ===== bold video-led hero — premium monochrome frame, real client creative brings colour+motion ===== */
.bhero{ background:#fff; overflow:hidden; border-bottom:1px solid var(--line); }
.bhero .wrap{ display:grid; grid-template-columns:1.05fr .95fr; gap:40px; align-items:center; padding-top:52px; padding-bottom:52px; }
.bhero .eyebrow{ margin-bottom:20px; }
.bhero h1{ font-size:clamp(40px,6.2vw,72px); line-height:1.02; letter-spacing:-1.8px; margin-bottom:20px; }
.bhero h1 .hl{ background:var(--yellow); color:var(--ink); padding:0 12px; border-radius:8px; box-decoration-break:clone; -webkit-box-decoration-break:clone; }
.bhero .lede{ font-size:18px; color:#33333B; max-width:470px; margin-bottom:22px; }
.bhero .cta-row{ display:flex; gap:12px; flex-wrap:wrap; margin-bottom:14px; }
.promo-note{ font-size:13px; color:var(--muted); margin:0 0 20px; }
.promo-note b{ color:var(--ink); }
.proof-strip{ display:flex; gap:18px; flex-wrap:wrap; font-size:13.5px; color:var(--muted); align-items:center; }
.proof-strip b{ color:var(--ink); font-weight:800; }
.proof-strip .dot{ color:var(--yellow); font-weight:900; }
.cwall{ position:relative; height:560px; display:grid; grid-template-columns:1fr 1fr; gap:14px;
  -webkit-mask-image:linear-gradient(180deg,transparent 0,#000 11%,#000 89%,transparent 100%);
  mask-image:linear-gradient(180deg,transparent 0,#000 11%,#000 89%,transparent 100%); }
.ccol{ display:flex; flex-direction:column; gap:14px; will-change:transform; }
.ccol.up{ animation:mUp 34s linear infinite; }
.ccol.down{ animation:mDown 30s linear infinite; }
.ctile{ border-radius:14px; overflow:hidden; box-shadow:0 8px 26px rgba(0,0,0,.16); border:1px solid rgba(0,0,0,.06); background:#EDEDF0; }
.ctile img{ width:100%; display:block; aspect-ratio:9/16; object-fit:cover; }
@keyframes mUp{ from{transform:translateY(0)} to{transform:translateY(-50%)} }
@keyframes mDown{ from{transform:translateY(-50%)} to{transform:translateY(0)} }
@media (prefers-reduced-motion:reduce){ .ccol.up,.ccol.down{ animation:none; } }
@media (max-width:900px){
  .bhero .wrap{ grid-template-columns:1fr; gap:26px; }
  .cwall{ height:400px; }
}

/* footer */
.site-footer{ background:var(--ink); color:#EDEDF0; padding:44px 0 26px; margin-top:40px; }
.site-footer a{ text-decoration:none; }
.footer-grid{ display:grid; grid-template-columns:2fr 1fr 1fr 1fr; gap:24px; }
@media (max-width:760px){ .footer-grid{ grid-template-columns:1fr 1fr; } }
.site-footer h4{ font-size:12px; text-transform:uppercase; letter-spacing:.5px; color:#9C9CA8; margin-bottom:12px; }
.site-footer ul{ list-style:none; font-size:14px; }
.site-footer li{ margin-bottom:8px; }
.site-footer a{ overflow-wrap:anywhere; }
.site-footer .bottom{ border-top:1px solid #2C2C33; margin-top:30px; padding-top:18px; font-size:12.5px; color:#8B8B96; display:flex; justify-content:space-between; flex-wrap:wrap; gap:8px; }
@media (max-width:480px){ .footer-grid{ grid-template-columns:1fr; } }

/* Contextual mobile WhatsApp CTA — JS-off fallback stays visible. */
.wa-float{ position:fixed; right:18px; bottom:18px; background:#1D9E75; color:#fff; font-weight:800; font-size:14px; padding:13px 18px; border-radius:30px; text-decoration:none; box-shadow:0 6px 20px rgba(0,0,0,.25); z-index:60; }
.wa-float-icon{ width:28px; height:28px; display:block; }

.center{ text-align:center; }
.small{ font-size:14px; color:var(--muted); }
.mt{ margin-top:24px; }

/* ---- v2 upgrade layer (2026-07-06): motion, CPL calculator, CTA consolidation ---- */

/* Headline treatment — tighter, more deliberate. A distinctive display face is pending
   Jake's pick (needs a self-hosted font file); until then this sharpens the system stack. */
h1{ letter-spacing:-1.2px; font-optical-sizing:auto; }

/* Consolidate WhatsApp CTAs to two per breakpoint (was three in one viewport):
   - desktop: sticky header CTA + hero CTA; floating pill hidden (header is always visible)
   - mobile:  hero CTA + floating pill; header text CTA hidden (logo + menu only) */
@media (min-width:821px){ .wa-float{ display:none; } }
@media (max-width:820px){
  .site-header .header-cta{ display:none; }
  .wa-float{
    right:16px;
    bottom:calc(16px + env(safe-area-inset-bottom));
    width:56px;
    height:56px;
    padding:0;
    display:inline-flex;
    align-items:center;
    justify-content:center;
    border-radius:50%;
    font-size:18px;
    box-shadow:0 4px 10px rgba(0,0,0,.22);
    transition:opacity .18s ease, transform .18s ease;
    opacity:0;
    pointer-events:none;
    transform:translateY(12px);
  }
  .wa-float-label{ display:none; }
  .wa-float.is-contextual{ opacity:0; pointer-events:none; transform:translateY(12px); }
  .wa-float.is-visible{ opacity:1; pointer-events:auto; transform:translateY(0); }
}

/* CPL calculator */
.calc{ border:1px solid var(--line); border-radius:14px; padding:26px; background:#fff; margin-top:10px; }
.calc-input label{ display:block; font-weight:800; font-size:12px; text-transform:uppercase; letter-spacing:.5px; color:var(--muted); margin-bottom:10px; }
.calc-spend{ display:flex; align-items:center; gap:8px; font-size:28px; font-weight:900; letter-spacing:-.5px; }
.calc-spend span{ color:var(--muted); }
.calc-spend input{ font:inherit; color:var(--ink); border:none; border-bottom:2px solid var(--ink); width:200px; max-width:60vw; padding:2px 4px; background:transparent; }
.calc-spend input:focus{ outline:none; border-color:var(--warn); }
.calc-range{ width:100%; margin-top:16px; accent-color:var(--ink); height:6px; }
.calc-out{ display:grid; grid-template-columns:1fr 1fr; gap:14px; margin-top:24px; }
@media (max-width:600px){ .calc-out{ grid-template-columns:1fr; } }
.calc-card{ border:1px solid var(--line); border-radius:12px; padding:20px; text-align:center; }
.calc-card.hero-card{ border-color:var(--yellow); border-width:2px; background:#FFFBEA; }
.calc-card .v{ font-size:42px; font-weight:900; letter-spacing:-1.5px; line-height:1; margin:8px 0; }
.calc-card .l{ font-size:12px; color:var(--muted); }
.calc-card .l .small{ display:block; margin-top:2px; }
.calc-delta{ text-align:center; font-size:16px; margin:20px 0 16px; }
.calc-delta b{ color:var(--ink); }
.calc .btn{ display:block; text-align:center; }
.calc .disclaimer{ text-align:center; margin-top:12px; }

/* Version 2 motion layer — real creative stays in front; depth is enhancement only. */
@media (min-width:901px) and (prefers-reduced-motion:no-preference){
  html.motion-v2 .bhero .cwall--depth{
    isolation:isolate;
    transform-style:preserve-3d;
    transform:perspective(1200px) translate3d(0,var(--hero-y,0px),0)
      rotateX(var(--hero-rx,0deg)) rotateY(var(--hero-ry,0deg));
    transition:transform .45s cubic-bezier(.16,1,.3,1);
    will-change:transform;
  }
  html.motion-v2 .bhero .cwall--depth::before,
  html.motion-v2 .bhero .cwall--depth::after{
    content:"";
    position:absolute;
    pointer-events:none;
    border-radius:18px;
  }
  html.motion-v2 .bhero .cwall--depth::before{
    inset:5% 2%;
    z-index:0;
    border:1px solid rgba(245,197,24,.34);
    background:rgba(245,197,24,.07);
    box-shadow:0 22px 48px rgba(0,0,0,.13);
    transform:translateZ(-44px) scale(.94);
  }
  html.motion-v2 .bhero .cwall--depth::after{
    inset:13% 16%;
    z-index:0;
    border:1px solid rgba(21,21,26,.1);
    background:rgba(255,255,255,.16);
    transform:translateZ(24px) scale(1.025);
  }
  html.motion-v2 .bhero .cwall--depth .ccol{ position:relative; z-index:1; }
  html.motion-v2 .bhero .cwall--depth .ctile{ transform-style:preserve-3d; transition:transform .35s ease, filter .35s ease; }
  html.motion-v2 .bhero .cwall--depth .ctile:nth-child(3n+1){ transform:translateZ(14px); }
  html.motion-v2 .bhero .cwall--depth .ctile:nth-child(3n){ transform:translateZ(-8px); filter:saturate(.92); }
  html.motion-v2 .bhero .cwall--depth .ctile:hover{ transform:translateZ(30px) scale(1.025); filter:saturate(1.05); }
}

/* Case-study hierarchy: numbers arrive first, comparison second, bars last. */
html.motion-v2 .case-study .case-motion-ready .stat{
  opacity:.72;
  transform:translateY(14px);
  transition:opacity .55s ease, transform .55s cubic-bezier(.16,1,.3,1);
}
html.motion-v2 .case-study .case-motion-ready.is-revealed .stat{
  opacity:1;
  transform:none;
}
html.motion-v2 .case-study .case-motion-ready .stat:nth-child(2){ transition-delay:.08s; }
html.motion-v2 .case-study .case-motion-ready .stat:nth-child(3){ transition-delay:.16s; }
html.motion-v2 .case-study .bench.case-motion-ready{
  opacity:.74;
  transform:translateY(12px);
  transition:opacity .6s ease .22s, transform .6s cubic-bezier(.16,1,.3,1) .22s;
}
html.motion-v2 .case-study .bench.case-motion-ready.is-revealed{ opacity:1; transform:none; }
html.motion-v2 .case-study .cbar.case-motion-ready .track i{
  transform:scaleX(0);
  transform-origin:left center;
  transition:transform .9s cubic-bezier(.16,1,.3,1);
}
html.motion-v2 .case-study .cbar.case-motion-ready.is-revealed .track i{ transform:scaleX(1); }
html.motion-v2 .case-study .cbar.case-motion-ready.is-revealed .row:nth-child(2) i{ transition-delay:.12s; }
html.motion-v2 .case-study .cbar.case-motion-ready.is-revealed .row:nth-child(3) i{ transition-delay:.24s; }

@media (max-width:900px), (prefers-reduced-motion:reduce){
  html.motion-v2 .bhero .cwall--depth{ transform:none; }
  html.motion-v2 .bhero .cwall--depth::before,
  html.motion-v2 .bhero .cwall--depth::after{ display:none; }
}

/* ---- growth offer system (2026-07-16) ---- */
.language-switch{
  flex:0 0 auto; display:inline-flex; align-items:center; min-height:36px; padding:3px;
  border:1px solid var(--line); border-radius:9px; background:#fff;
  font-size:12px; font-weight:800; line-height:1;
}
.language-switch a,.language-switch span{
  display:grid; place-items:center; min-width:34px; min-height:28px; padding:0 8px;
  border-radius:6px; text-decoration:none; white-space:nowrap;
}
.language-switch a{ color:var(--muted); transition:color .18s ease-out,background-color .18s ease-out; }
.language-switch a:hover{ color:var(--ink); background:var(--bg); }
.language-switch a:focus-visible{ outline:3px solid var(--yellow); outline-offset:2px; }
.language-switch [aria-current="page"]{ background:var(--ink); color:#fff; }
.academy .language-switch{ border-color:#3A3A44; background:#131318; }
.academy .language-switch a{ color:#F4F4F6; }
.academy .language-switch a:hover{ color:#fff; background:#24242C; }
.academy .language-switch [aria-current="page"]{ background:var(--yellow); color:var(--ink); }
@media (max-width:820px){
  .site-header .wrap{ padding-top:10px; padding-bottom:10px; }
  .language-switch{ min-height:48px; padding:2px; }
  .language-switch a,.language-switch span{ min-width:44px; min-height:44px; padding:0 9px; }
}

.offer-banner{
  display:flex; justify-content:space-between; align-items:center; gap:18px;
  margin-top:26px; padding:18px 20px; background:var(--ink); color:#fff;
  border-radius:12px;
}
.offer-banner p{ margin:0; color:#C9C9D2; font-size:13px; }
.offer-banner strong{ display:block; color:var(--yellow); font-size:16px; }

.plan-group{ margin-top:34px; }
.plan-group:first-child{ margin-top:0; }
.plan-group-head{
  display:flex; justify-content:space-between; align-items:end; gap:20px;
  border-bottom:1px solid var(--line); padding-bottom:12px; margin-bottom:18px;
}
.plan-group-head h2{ margin:0; }
.plan-group-head p{ max-width:520px; margin:0; color:var(--muted); font-size:13px; text-align:right; }
.pricing-grid.two{ grid-template-columns:repeat(2,minmax(0,1fr)); }
.tier .price-detail{ margin:5px 0 14px; color:var(--muted); font-size:12px; min-height:38px; }
.tier .fit{ font-size:12px; font-weight:800; color:var(--warn); margin:0 0 10px; }
.tier .btn{ margin-top:auto; }
.scope-strip{
  display:grid; grid-template-columns:repeat(4,1fr); gap:0; margin-top:26px;
  border:1px solid var(--line); background:#fff;
}
.scope-strip div{ padding:17px; border-right:1px solid var(--line); }
.scope-strip div:last-child{ border-right:0; }
.scope-strip b{ display:block; font-size:13px; margin-bottom:4px; }
.scope-strip span{ color:var(--muted); font-size:12px; }

.addon-board{ margin-top:24px; border-top:1px solid var(--ink); }
.addon-row{
  display:grid; grid-template-columns:220px 1fr auto; gap:24px; align-items:start;
  padding:25px 0; border-bottom:1px solid var(--line);
}
.addon-row h3{ margin:0; font-size:20px; }
.addon-row .addon-copy{ color:var(--muted); font-size:13.5px; }
.addon-row .addon-copy p:last-child{ margin-bottom:0; }
.addon-prices{ min-width:245px; }
.addon-price{ display:flex; justify-content:space-between; gap:20px; padding:7px 0; font-size:13px; }
.addon-price + .addon-price{ border-top:1px solid var(--line); }
.addon-price b{ white-space:nowrap; }
.addon-row .text-link{ display:inline-block; margin-top:10px; font-weight:800; font-size:13px; }

.service-split{ display:grid; grid-template-columns:1.05fr .95fr; gap:34px; align-items:start; }
.service-panel{ background:var(--ink); color:#fff; padding:28px; border-radius:14px; }
.service-panel .kicker{ color:var(--yellow); font-size:11px; font-weight:900; letter-spacing:.6px; text-transform:uppercase; }
.service-panel .big-price{ font-size:42px; font-weight:900; line-height:1; margin:10px 0 6px; }
.service-panel p{ color:#C9C9D2; }
.check-list{ list-style:none; margin:18px 0; }
.check-list li{ position:relative; padding:8px 0 8px 24px; border-bottom:1px solid rgba(255,255,255,.12); }
.check-list li::before{ content:"\2713"; position:absolute; left:0; color:var(--yellow); font-weight:900; }
.compare-table{ border-top:1px solid var(--line); margin-top:22px; }
.compare-row{ display:grid; grid-template-columns:1fr 130px 130px; border-bottom:1px solid var(--line); }
.compare-row > *{ padding:13px 10px; }
.compare-row > :not(:first-child){ text-align:center; }
.compare-row.head{ font-size:11px; font-weight:900; text-transform:uppercase; letter-spacing:.4px; color:var(--muted); }

.growth-route{ margin-top:28px; border-top:1px solid var(--ink); }
.growth-step{
  display:grid; grid-template-columns:64px 210px 1fr auto; gap:20px; align-items:center;
  padding:22px 0; border-bottom:1px solid var(--line); text-decoration:none;
}
.growth-step:hover h3{ color:var(--warn); }
.growth-step .num{ font-family:'Space Grotesk',sans-serif; font-size:13px; font-weight:900; color:var(--muted); }
.growth-step h3,.growth-step p{ margin:0; }
.growth-step p{ color:var(--muted); font-size:13px; }
.growth-step .arrow{ font-size:20px; }

.terms-grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:0 28px; }
.terms-grid details{ border-bottom:1px solid var(--line); padding:15px 0; }
.terms-grid summary{ cursor:pointer; font-weight:800; }
.terms-grid p{ color:var(--muted); font-size:13px; margin:9px 0 0; }
.notice{ border:1px solid #E6D27A; border-top:4px solid var(--yellow); padding:12px 16px; background:#FFFBEA; font-size:14px; }

/* Service-page visual systems: diagrams are honest process views, never fake dashboards. */
.service-proof{ position:relative; min-height:440px; padding:28px; overflow:hidden; border-radius:18px;
  background:var(--ink); color:#fff; isolation:isolate; }
.service-proof::before{ content:""; position:absolute; width:330px; height:330px; right:-90px; top:-110px;
  border-radius:50%; background:rgba(245,197,24,.18); filter:blur(4px); z-index:-1; }
.service-proof .kicker{ color:var(--yellow); font-size:12px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }
.conversion-map{ margin-top:24px; }
.conversion-inputs{ display:grid; grid-template-columns:repeat(3,1fr); gap:8px; }
.conversion-input{ padding:12px 8px; border:1px solid rgba(255,255,255,.16); border-radius:9px; background:rgba(255,255,255,.06); text-align:center; }
.conversion-input b{ display:block; color:#fff; font-size:13px; }
.conversion-input small{ color:#AFAFBA; font-size:11px; }
.conversion-connector{ position:relative; height:38px; }
.conversion-connector::before{ content:""; position:absolute; left:16.66%; right:16.66%; top:0; height:18px; border-left:1px solid rgba(245,197,24,.7); border-right:1px solid rgba(245,197,24,.7); border-bottom:1px solid rgba(245,197,24,.7); }
.conversion-connector::after{ content:"↓"; position:absolute; left:50%; bottom:0; transform:translateX(-50%); color:var(--yellow); font-weight:900; }
.conversion-engine{ padding:18px; border-radius:10px; background:var(--yellow); color:var(--ink); text-align:center; }
.conversion-engine b{ display:block; font-size:17px; }
.conversion-engine small{ font-size:12px; font-weight:700; }
.conversion-output{ display:grid; grid-template-columns:1fr auto; gap:14px; align-items:center; margin-top:14px; padding:15px; border-top:1px solid rgba(255,255,255,.16); border-bottom:1px solid rgba(255,255,255,.16); }
.conversion-output span{ color:#C9C9D2; font-size:12px; }
.conversion-output b{ color:#fff; font-size:18px; }
.conversion-loop{ display:flex; justify-content:space-between; gap:8px; margin-top:15px; color:#AFAFBA; font-size:11px; font-weight:800; }
.conversion-loop span:not(:last-child)::after{ content:"→"; margin-left:8px; color:var(--yellow); }

/* Reporting preview — a transparent, no-client-data view of the monthly operating rhythm. */
.report-preview{ background:var(--ink); color:#fff; padding:clamp(20px,4vw,38px); border-radius:14px; margin-top:24px; }
.report-preview .report-top{ display:flex; justify-content:space-between; gap:16px; align-items:start; padding-bottom:18px; border-bottom:1px solid rgba(255,255,255,.16); }
.report-preview .report-top p{ color:#B9B9C2; font-size:13px; margin:4px 0 0; }
.report-preview .report-tag{ color:var(--ink); background:var(--yellow); padding:5px 9px; border-radius:20px; font-size:11px; font-weight:900; white-space:nowrap; }
.report-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; margin-top:18px; background:rgba(255,255,255,.16); }
.report-grid > div{ background:var(--ink); padding:16px; }
.report-grid b{ display:block; color:var(--yellow); font-size:14px; margin-bottom:5px; }
.report-grid span{ color:#C9C9D2; font-size:13px; }
.report-next{ margin-top:18px; padding:15px 16px; border:1px solid rgba(245,197,24,.52); color:#fff; font-size:14px; }
.report-next strong{ color:var(--yellow); }
@media (max-width:700px){ .report-preview .report-top{ flex-direction:column; } .report-grid{ grid-template-columns:1fr; } }
.intent-map{ display:grid; gap:12px; margin-top:24px; }
.intent-query{ padding:14px 16px; border:1px solid rgba(255,255,255,.17); border-radius:10px; background:rgba(255,255,255,.07); }
.intent-query small{ display:block; color:#AFAFBA; margin-bottom:4px; }
.intent-query b{ color:#fff; }
.intent-actions{ display:grid; grid-template-columns:repeat(2,1fr); gap:10px; margin-top:8px; }
.intent-actions span{ padding:12px; border-radius:10px; background:var(--yellow); color:var(--ink); font-size:13px; font-weight:900; text-align:center; }
.proof-flow{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; margin-top:18px; overflow:hidden; border:1px solid rgba(255,255,255,.14); border-radius:10px; }
.proof-flow div{ padding:13px 10px; background:rgba(255,255,255,.06); color:#fff; font-size:12px; font-weight:800; text-align:center; }

.course-price{ font-family:'Space Grotesk',sans-serif; font-size:30px; font-weight:800; color:var(--yellow); margin:14px 0 4px; }
.course-price span{ font-family:inherit; font-size:12px; color:#A9A9B3; font-weight:600; }
.enrol-grid{ display:grid; grid-template-columns:1fr 1fr; gap:16px; margin-top:22px; }
.enrol-card{ border:1px solid #292930; padding:22px; background:#111115; }
.enrol-card.featured{ border-color:var(--yellow); }
.enrol-card .price{ color:var(--yellow); font-size:28px; font-weight:900; }
.enrol-card .small{ color:#A9A9B3; }

@media (max-width:900px){
  .pricing-grid.two,.service-split{ grid-template-columns:1fr; }
  .scope-strip{ grid-template-columns:1fr 1fr; }
  .scope-strip div:nth-child(2){ border-right:0; }
  .scope-strip div:nth-child(-n+2){ border-bottom:1px solid var(--line); }
  .addon-row{ grid-template-columns:180px 1fr; }
  .addon-prices{ grid-column:2; min-width:0; }
  .growth-step{ grid-template-columns:44px 180px 1fr auto; }
}
@media (max-width:700px){
  .offer-banner,.plan-group-head{ align-items:flex-start; flex-direction:column; }
  .plan-group-head p{ text-align:left; }
  .addon-row{ grid-template-columns:1fr; gap:10px; }
  .addon-prices{ grid-column:auto; }
  .growth-step{ grid-template-columns:36px 1fr auto; gap:12px; }
  .growth-step p{ grid-column:2 / -1; }
  .terms-grid,.enrol-grid{ grid-template-columns:1fr; }
  .compare-row{ grid-template-columns:1fr 90px 90px; font-size:12px; }
  .service-proof{ min-height:0; padding:20px; }
}
@media (max-width:480px){
  .site-header .logo img{ height:34px; }
  .scope-strip{ grid-template-columns:1fr; }
  .scope-strip div,.scope-strip div:nth-child(2){ border-right:0; border-bottom:1px solid var(--line); }
  .scope-strip div:last-child{ border-bottom:0; }
}

/* BrandUp Signal — the evidence layer. Cobalt is reserved for product/data states. */
.signal-page{--signal:#2455E6;--signal-soft:#EFF4FF;--signal-line:#C8D6FF}
.signal-hero{background:#fff;padding:64px 0 58px;border-bottom:1px solid var(--line)}
.signal-hero .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(390px,.82fr);gap:58px;align-items:center}
.signal-kicker{display:inline-flex;align-items:center;gap:9px;margin-bottom:18px;color:var(--signal);font-size:13px;font-weight:900}
.signal-kicker::before{content:"";width:10px;height:10px;background:var(--signal)}
.signal-hero h1{max-width:700px;font-size:clamp(40px,5.5vw,68px);letter-spacing:-.04em;line-height:1.01;text-wrap:balance}
.signal-hero .lede{max-width:650px;text-wrap:pretty}
.signal-actions{display:flex;gap:12px;align-items:center;flex-wrap:wrap}
.signal-actions .btn:first-child{background:var(--signal)}
.signal-actions .btn:first-child:hover{background:#173FAF}
.signal-brief{border:1px solid #BBC4D8;background:#0F172A;color:#fff}
.signal-brief__top{display:flex;justify-content:space-between;gap:16px;align-items:center;padding:18px 20px;border-bottom:1px solid #2A3851}
.signal-brief__top strong{font-size:14px}
.signal-live{display:inline-flex;align-items:center;gap:7px;color:#B9F3D8;font-size:11px;font-weight:900}
.signal-live::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--good)}
.signal-brief__rows{padding:5px 20px}
.signal-brief__row{display:grid;grid-template-columns:1fr auto;gap:18px;padding:13px 0;border-bottom:1px solid #2A3851;font-size:13px}
.signal-brief__row:last-child{border-bottom:0}
.signal-brief__row span{color:#AEBBD0}.signal-brief__row b{text-align:right;color:#fff}.signal-brief__row .signal-blue{color:#8EB0FF}
.signal-decision{display:flex;justify-content:space-between;gap:18px;align-items:center;padding:17px 20px;background:var(--signal)}
.signal-decision span{font-size:12px;color:#DCE6FF}.signal-decision b{font-size:18px}
.signal-section-head{max-width:760px;margin-bottom:26px}
.signal-section-head h2{font-size:clamp(28px,4vw,42px);letter-spacing:-.035em;text-wrap:balance}
.signal-section-head p{color:#3D3D47;font-size:17px}
.signal-contrast{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line)}
.signal-contrast section{padding:0;background:#fff}.signal-contrast section+section{border-left:1px solid var(--line)}
.signal-contrast h3{padding:17px 20px;margin:0;border-bottom:1px solid var(--line);font-size:16px}
.signal-contrast section:first-child h3{color:var(--signal);background:var(--signal-soft)}
.signal-contrast ul{list-style:none}.signal-contrast li{min-height:62px;padding:18px 20px;border-bottom:1px solid var(--line);font-size:14px}.signal-contrast li:last-child{border-bottom:0}
.signal-evidence-flow{border-top:2px solid var(--ink)}
.signal-evidence-step{display:grid;grid-template-columns:210px 1fr auto;gap:28px;align-items:center;padding:22px 0;border-bottom:1px solid var(--line)}
.signal-evidence-step b{font-size:16px}.signal-evidence-step p{margin:0;color:var(--muted);font-size:14px}.signal-evidence-step span{color:var(--signal);font-weight:900}
.signal-review-note{margin-top:22px;padding:18px 20px;background:var(--signal-soft);border:1px solid var(--signal-line);font-weight:800;color:#173675}
.signal-report{border:1px solid #BFC6D4;background:#fff}
.signal-report__head{display:flex;justify-content:space-between;gap:20px;align-items:start;padding:20px 22px;background:#0F172A;color:#fff}
.signal-report__head p{margin:4px 0 0;color:#AEBBD0;font-size:12px}.signal-report__head span{padding:5px 9px;background:var(--signal);font-size:11px;font-weight:900}
.signal-report__metrics{display:grid;grid-template-columns:repeat(4,1fr);border-bottom:1px solid var(--line)}
.signal-report__metrics div{padding:18px;border-right:1px solid var(--line)}.signal-report__metrics div:last-child{border-right:0}
.signal-report__metrics small{display:block;color:var(--muted)}.signal-report__metrics b{display:block;margin-top:5px;font-size:25px;letter-spacing:-.04em}
.signal-report__body{display:grid;grid-template-columns:1.25fr .75fr}.signal-ads{padding:22px;border-right:1px solid var(--line)}.signal-ads h3,.signal-next h3{margin-bottom:17px}
.signal-ad-row{display:grid;grid-template-columns:58px 1fr auto;gap:14px;align-items:center;padding:13px 0;border-bottom:1px solid var(--line)}
.signal-ad-thumb{display:grid;place-items:center;width:58px;height:58px;background:#E9EDF5;color:#596273;font-size:10px;font-weight:900;text-align:center}
.signal-ad-row b{display:block;font-size:13px}.signal-ad-row small{color:var(--muted)}
.signal-health{font-size:11px;font-weight:900}.signal-health.good{color:var(--good)}.signal-health.warn{color:var(--warn)}.signal-health.bad{color:var(--bad)}
.signal-next{padding:22px;background:var(--signal-soft)}.signal-next__decision{display:inline-block;padding:5px 9px;margin-bottom:14px;background:var(--signal);color:#fff;font-size:11px;font-weight:900}.signal-next p{color:#29334A;font-size:14px}
.signal-proofbar{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);background:#F7F8FB}
.signal-proofbar div{padding:14px 18px;border-right:1px solid var(--line);font-size:11px;color:var(--muted)}.signal-proofbar div:last-child{border-right:0}.signal-proofbar b{display:block;color:var(--ink);margin-bottom:2px}
.signal-price{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--signal);background:#fff}
.signal-price__offer{padding:34px;background:#0F172A;color:#fff}.signal-price__offer h2{color:#fff;font-size:34px}.signal-price__offer .price{margin:22px 0 8px;font-size:50px;font-weight:900;letter-spacing:-.05em}.signal-price__offer .price span{font-size:15px;color:#AEBBD0;letter-spacing:0}
.signal-price__scope{padding:30px}.signal-price__scope ul{list-style:none;margin-bottom:22px}.signal-price__scope li{position:relative;padding:9px 0 9px 25px;border-bottom:1px solid var(--line);font-size:14px}.signal-price__scope li::before{content:"✓";position:absolute;left:0;color:var(--signal);font-weight:900}
.signal-upgrade{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line)}.signal-upgrade>div{padding:28px;background:#fff}.signal-upgrade h3{font-size:21px}.signal-upgrade p{color:var(--muted)}.signal-upgrade a{font-weight:900;color:var(--signal)}
.signal-inline{margin-top:17px;padding-top:15px;border-top:1px solid var(--line);font-size:13px;color:#44444D}.signal-inline a{color:#2455E6;font-weight:900}
.signal-entry{display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center;padding:24px 26px;background:#0F172A;color:#fff}.signal-entry h3{font-size:21px;margin-bottom:5px}.signal-entry p{margin:0;color:#AEBBD0}.signal-entry a{background:#2455E6}
@media (max-width:820px){.signal-hero .wrap,.signal-price{grid-template-columns:1fr}.signal-hero .wrap{gap:34px}.signal-contrast,.signal-report__body,.signal-upgrade{grid-template-columns:1fr}.signal-contrast section+section{border-left:0;border-top:1px solid var(--line)}.signal-ads{border-right:0;border-bottom:1px solid var(--line)}.signal-report__metrics{grid-template-columns:1fr 1fr}.signal-report__metrics div:nth-child(2){border-right:0}.signal-report__metrics div:nth-child(-n+2){border-bottom:1px solid var(--line)}.signal-proofbar{grid-template-columns:1fr}.signal-proofbar div{border-right:0;border-bottom:1px solid var(--line)}.signal-proofbar div:last-child{border-bottom:0}.signal-evidence-step{grid-template-columns:1fr auto;gap:8px 18px}.signal-evidence-step p{grid-column:1/-1}.signal-entry{grid-template-columns:1fr}}
@media (max-width:520px){.signal-hero{padding:42px 0}.signal-hero .wrap{grid-template-columns:minmax(0,1fr)}.signal-hero h1{font-size:38px}.signal-brief__row{grid-template-columns:1fr}.signal-brief__row b{text-align:left}.signal-report__metrics{grid-template-columns:1fr}.signal-report__metrics div,.signal-report__metrics div:nth-child(2){border-right:0;border-bottom:1px solid var(--line)}.signal-ad-row{grid-template-columns:50px 1fr}.signal-ad-thumb{width:50px;height:50px}.signal-health{grid-column:2}.signal-price__offer,.signal-price__scope{padding:24px}.signal-price__offer .price{font-size:42px}}

/* Sample report presentation. */
.sample-report{max-width:1040px;margin:0 auto;padding:44px 24px 84px}.sample-report__mast{display:flex;justify-content:space-between;gap:24px;align-items:flex-start;padding:0 0 28px;border-bottom:2px solid var(--ink)}.sample-report__brand{display:flex;align-items:center;gap:12px;font-size:13px;font-weight:900;letter-spacing:.08em;text-transform:uppercase}.sample-report__brand i{display:block;width:12px;height:12px;border-radius:2px;background:var(--yellow)}.sample-report__meta{margin:0;color:var(--muted);font-size:13px;text-align:right}.sample-report__notice{margin:28px 0 36px;padding:13px 16px;border-left:4px solid var(--yellow);background:#FFFBEA;color:#4C4A3F;font-size:13px}.sample-report__intro{display:grid;grid-template-columns:minmax(0,1.28fr) minmax(240px,.72fr);gap:28px;align-items:end}.sample-report__intro h1{max-width:700px;margin:6px 0 12px;font-size:clamp(36px,5vw,62px);letter-spacing:-.06em;line-height:.98}.sample-report__intro p{color:var(--muted);max-width:620px}.sample-report__signal{padding:18px;border:1px solid var(--line);border-top:4px solid var(--yellow)}.sample-report__signal small,.sample-report__label{display:block;color:var(--muted);font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase}.sample-report__signal b{display:block;margin:8px 0 4px;font-size:18px;line-height:1.15}.sample-report__signal span{color:var(--muted);font-size:13px}.sample-report__block{margin-top:52px}.sample-report__block>h2{margin:0 0 16px;font-size:24px;letter-spacing:-.035em}.sample-report__block>p{color:var(--muted);max-width:710px}.sample-report__metrics{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink);border-left:1px solid var(--line)}.sample-report__metrics div{min-height:126px;padding:17px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.sample-report__metrics b{display:block;margin:8px 0 4px;font-family:'Space Grotesk',sans-serif;font-size:30px;letter-spacing:-.07em;line-height:1}.sample-report__metrics span{color:var(--muted);font-size:12px}.sample-report__split{display:grid;grid-template-columns:1.15fr .85fr;gap:24px}.sample-report__panel{border:1px solid var(--line);padding:22px}.sample-report__panel h3{margin:7px 0 14px;font-size:20px}.sample-report__bars{display:grid;gap:16px}.sample-report__bar-head{display:flex;justify-content:space-between;gap:12px;font-size:13px;font-weight:800}.sample-report__bar-head span{color:var(--muted);font-weight:700}.sample-report__bar{height:10px;margin-top:7px;overflow:hidden;background:#ECECF0}.sample-report__bar i{display:block;height:100%;background:var(--ink)}.sample-report__bar--yellow i{background:var(--yellow)}.sample-report__reading{margin:18px 0 0;color:var(--muted);font-size:13px}.sample-report__reading b{color:var(--ink)}.sample-report__actions{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}.sample-report__action{min-height:176px;padding:20px;background:#fff}.sample-report__action>span{display:block;color:var(--warn);font-family:'Space Grotesk',sans-serif;font-size:13px;font-weight:900}.sample-report__action h3{margin:18px 0 8px;font-size:18px}.sample-report__action p{margin:0;color:var(--muted);font-size:13px}.sample-report__boundary{display:flex;justify-content:space-between;gap:20px;padding:20px;background:var(--ink);color:#fff}.sample-report__boundary h2{margin:0 0 8px;font-size:20px}.sample-report__boundary p{max-width:620px;margin:0;color:#C9C9D2;font-size:13px}.sample-report__boundary span{align-self:flex-start;padding:5px 9px;background:#2B2B32;color:var(--yellow);font-size:11px;font-weight:900;white-space:nowrap}.sample-report__foot{margin-top:42px;padding-top:17px;border-top:1px solid var(--line);color:var(--muted);font-size:12px}@media (max-width:760px){.sample-report{padding:28px 16px 62px}.sample-report__mast,.sample-report__intro,.sample-report__split{grid-template-columns:1fr;display:grid}.sample-report__meta{text-align:left}.sample-report__metrics{grid-template-columns:1fr 1fr}.sample-report__actions{grid-template-columns:1fr}.sample-report__boundary{display:block}.sample-report__boundary span{display:inline-block;margin-top:14px}}